HIGHTOP MACHINERY
From May 31st to June 1st, a unique construction machinery feast was staged in Jining Aegean Sea vigorously. The brand promotion activity of Shandong Hightop Group's Gentop Machinery, which was carefully planned and hosted by the "Entrepreneurship and Entrepreneurship" Incubation Base of Jining Economic Development Zone, ended successfully. The purpose of this event is to effectively expand the brand influence of Hightop Group, deepen the regional market, and inject new momentum into the accelerated development of the enterprise.
Breaking through tradition, there are many highlights: a "different" mechanical feast. Different from the static display of the regular auto show, this promotion meeting was bold and innovative, skillfully integrating hard-core industrial products into the childlike "June 1st" festival atmosphere, creating an immersive brand carnival integrating vision, interaction and experience.
1. Deep integration of commercial activities and precise drainage: Shandong Hightop Group's excavator product display and Aegean Shopping Center's "June 1st" large-scale parent-child activities were integrated, and the eye-catching excavator booth and the joyful festival scene complemented each other, successfully attracting a large number of customers to stop, presenting a refreshing visual and commercial integration feast.
2. Creative graffiti empowers the industry and detonates the topic: the little artists sway watercolors, perfectly integrate the imaginative graffiti art with the tough industrial style of Hightop Machinery, and the colorful patterns jump on the steel monsters, instantly soften the edges and corners of industrial products, draw a unique and beautiful landscape, and create a "limited edition" art excavator exclusive to Children's Day.
3. Immersive driving experience to shorten the distance: The activity abandons the mode of "only watching from a distance", and sets up a free driving experience area. Curious children and eager young parents will be transformed from passive visitors to active participants under the guidance of professional technicians. The "zero-distance" contact enhances the user's sense of real experience and product awareness, and effectively shortens the psychological distance between potential customers and Hightop Machinery products.
4. Fun games to strengthen cognition and expand influence: The on-site free interactive games attracted many families to actively participate, and participants not only had the opportunity to win exquisite Hightop machinery product models as souvenirs, but also subtly deepened the impression of the brand and its products in laughter. It greatly improved the interest and participation of the event, and effectively expanded the coverage and memory of brand promotion.
The "Entrepreneurship and Entrepreneurship" Incubation Base of Jining Economic Development Zone will continue to explore more innovative marketing and brand building models, build a diversified platform, integrate high-quality resources, and fully support enterprises in the zone, including Hightop Group Gentop Machinery, to break through the bottleneck of development, achieve long-term strategic goals, and jointly promote the high-quality development of the regional industrial economy.
Shandong Hightop Group is a large-scale engineering construction machinery and equipment manufacturing group integrating scientific research, production and service, and is an honorary enterprise of "specialized, special and new" in Jining City, Shandong Province and a key project enterprise introduced by the district. It mainly produces and sells small excavators, road rollers, loaders, lawn mowers, trucks, sprayers and other mechanical products. The company has successively passed the ISO9001 quality system certification, CE, SGS, TUV, BV and other international certifications, which can meet the product customization needs of different markets in the world.